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Project Semicolon, a new social enterprise with a focus on helping farmers with food security, has opened a shop at the New Delhi Food Market.
Its owner, Aashish Singh, said it was the biggest business he has ever launched.
“It was the best of times and the worst of times.
But it has worked out well,” he said.
The food market, which has been running since April, will offer fresh fruits and vegetables, meat, pulses, eggs, fish and fish products, a fresh juice, coffee and tea.
We were lucky in the first year, he said, adding that there were many challenges.
“We had to go through some challenges and learn about different brands and what is their cost and benefits.
I have learnt about it from the customers.”
The store is the latest venture in the city’s budding startup scene, and will provide a glimpse into the future of food distribution.
Singh, who hails from a rural area in Punjab, said that he was drawn to the idea of making food products that were locally sourced.
He said he chose to open a shop because the market is one of the few places in the capital where you can buy fresh produce from farmers.
As for the challenges faced by farmers, he added, “In the first three months, we had to make 10 deliveries.
We have also had to get permission from the state government for the shop.
So it is hard to explain the challenges.”
The business was launched with help from the Centre’s Smart City initiative.
The scheme aims to bring green spaces, such as parks and rivers, to urban areas.
The government aims to build a green network of over 100,000 acres by 2030.