how the sport is taking over the platform

Three French streamers join forces with RMC Sport to comment on the Barcelona-Manchester United match on Twitch. A great first for such a game.

From sports to just sports… Twitch stars will be Domingo, Amine and Wiloo at the command of an unprecedented current, this Thursday evening from 6 p.m. For the first time, the trio will commentate from Barcelona’s Camp Nou stadium, a Europa League game that will be streamed live on Sunday’s Twitch channel.

The owner of the rights, RMC Sport (subsidiary of Altice, like Tech&Co) will therefore be a partner in this operation to Play-off Barcelona-Manchester Unitedalso broadcast live on RMC Story (Channel 23).

Registration of hearings

This partnership is actually the logical continuation of a move made by sports channels, in France and abroad, towards Twitch. The platform, primarily used to stream video game broadcasts, has been racking up views and viewing records for younger age groups that television is now struggling to capture.

RMC Sport had already shown matches on its own Twitch channel, while Eurosport teamed up with another streamer, Rivenzi, for the 2022 Winter Olympics.

“We have the desire to create content adapted to the platforms, to become the sports brand of reference for all objectives, as demonstrated by our Twitch channel, the number 1 sports medium in France,” welcomed Laurent Salvaudon, RMC editorial director Sport. .

Marseille in pole

In the United States, the broadcast of NFL (American football) matches is more obvious: the broadcasting rights belong to Amazon, which bought Twitch in 2014. Jeff Bezos’ group also distills certain Premier League matches (English football ) on your platform.

In France, the movements are still timid but certain football clubs are pioneers. Last July, Olympique de Marseille broadcast two friendly matches on the platform, which has the particularity of offering a chat to make the broadcast more interactive.

In recent months, Twitch has broken audience records around the sporting events organized by the main French steamers: Le GP Exploreran F4 race organized by Squeezie then l’Eleven All Stars, a Franco-Spanish football match, followed by more than a million people. First for a game like this.

Thomas Leroy BFM Business Journalist

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